The Moroccan crisis & SEO

To say that Morocco Hotels are going through a difficult moment, now is a bit of an understatement. Employment levels are low, guest houses, riads and independent hotels in the same way. There are several reasons:

There is obviously the current financial crisis affecting the hospitality industry worldwide. Booking hotel specialists or GDS providers complain of a decline of 10 to 71% of bookings compared to 2007.

The reason why it hurts specifically Morocco Hotels is that their expectations were so high. The mantra of "10 million tourists by 2010" had reached the most hidden corners of the country, and instead of preparing for a financial crisis all that had been put in place for a boom in the last 3 years literally hundreds of new guesthouses opened their doors. It is estimated that there are no less than 800 Guesthouse Riad in the Medina of Marrakech.

And now do not follow visitors. At least not those tourists who can afford to charm as a Riad.

In this situation there is added the fact that Marrakech is not really a market GDS. The GDS is an excellent channel for the public company, but with Marrakech not being a target company and GDS connectivity yet to come up with a lot of investment and work load, its is a marketing strategy without too much potential for most hotels in Marrakech. Some guesthouses smaller or possibly illegal also Marrakech a bad reputation with the ID, which now are not always eager to promote such accommodation.

Agadir, Morocco is not set aside land Tour operators either.

So it is no wonder that many hotels in Morocco focused on their hotel website direct and internet marketing. Every time I visit a hotel in Morocco, I am always amazed by the knowledge of, or enthusiasm for, SEO. Sometimes it seems that even the smallest Board is studying or experimenting with techniques to get their web sites higher in the ranking of search engines.

But it is always good SEO? The Internet is definitely a great tool for finding free information, but according to my experience is not always fully understood.

In many hotel websites you can see that the old technique but immoral of keyword stuffing is still alive and kicking, not to mention the keyword confusion. Just visit their web site, point your cursor on a place in a page and click the right mouse button and choose the source code. Perhaps, when you have a look at the title tag, description, and the keyword you will see what I mean? All three tags really provides information on a single keyword and perfectly targeted?

Or is a mixture of anything? For example: Riad Madrugada | Luxury Riad Marrakech. Welcome to your Ryad guesthouse Marrakech ... Our phone is. ...

In such a situation, how can any search engine detect keyword for which your site is really relevant? Marrakech or Marrakesh is for? For Riad or Ryad? For luxury or Guesthouse?

Targeting one keyword per page greatly helps the search engines to detect whether your site is very relevant for that search term customers, online search engine, is using.

A multitude of keyword targeting means only that the wine is thin and the page is not relevant to any of these keywords.

You can also verify if the keyword that you addressed is likely. After all, if there are thousands of web sites all targeting the same keyword, such as Riad Marrakech your site still end up at the bottom of the stack. For this particular keyword Google.Com returns over 600,000 pages, meaning it will be not only a hard battle, but a ferocious too.

A search term as Riad Marrakech Souk returns only 60,000 results. Here the chances are much higher.

SEO is often to find the right niche, or a spot in the online marketplace where it is easier to solve.

Or why not combine both? Prepare a long-term objective, for example to rank high for a keyword very popular, while at the same time trying to find a very good niche to attract traffic in the short term? A good niche helps in attracting more visitors in the short term and very relevant visitors too. It goes without saying that those niche keywords or keyword phrases are not as popular as those much sought after. But on the other hand, they provide you with the ability to attract visitors very relevant.

Riad Marrakech is a very broad term. Certainly, a search engine using this keyword is looking for a Riad Marrakech ... but you can almost anything. He or she is looking for a great, small, cosy, luxury or budget Hotel? A riad with or without swimming pool, roof terrace, babysitter for children, single and triple rooms, jacuzzi, restaurant, central location or not, online reservations or not, and so on. So what good is of high rank for this keyword, if the 90% of your online visitors immediately discover that the Riad is not what you are looking for and just elsewhere?

That is not good for your reputation in the eyes of search engines. What they see is a website where visitors leave after having visited a second page, or do not stay longer than 2 seconds.

Relevance and niche keywords are very important when it comes to SEO.

The good news is that you learn about SEO, the more experience, more attention, better are you ready for the future. Even if it just takes a baby step, which is still a baby step in search engine results. And more importantly ... are learning. You go through a process of learning, almost an education if you wish, for the future.

The Internet is here to stay. We all know. If anything, will become more important with the day. So the more you focus on online marketing and especially a free marketing strategy as SEO, better are you ready for the future. You can already congratulate yourself for being interested in online marketing. This is the most important step in very first which can take any hotel.

Because it can result in direct bookings, which does not include commissions to third parties.

For a hotel, the website can be your representative.

Especially when that long awaited boom finally happen ... it will. From music to kitchen decor, Moroccan all things are becoming more fashionable with the day and tourism will follow.

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